Looking for a way to leverage real estate for enhanced cash flow without the risk of owning a property? Real estate wholesaling is the answer. Essentially, wholesaling is a simple process that entails finding a property deal and selling it onward to an end investor. You connect each party to broker the deal, then keep a portion of the sale – much like charging a finder’s fee.
Best of all, this is a lucrative business that can be done on the side or as your central career. So why wait to get started? If you’re ready to break into real estate wholesaling or expand your current portfolio, summer is the best time of the year to get underway.
The summer buying season is an ideal time of year to run a wholesaling business because the real estate market gets as hot as the weather, with buyers and sellers who are eager to sell or invest. For instance, clients with kids frequently prefer to sell their properties during the summer. Clients of this nature have a greater incentive to sell their homes as quickly as possible.
To take advantage of this seasonal boom and experience your best summer yet, implement the advice below to forge more connections and make the most of your real estate wholesaling.
Lead Generation Tactics for Your Best Season Yet
During the summer months, sellers are eager to sell, and buyers are eager to buy — but either way, they have to connect with you first. To work with buyers and sellers who are ready to complete a transaction, you must ensure that potential clients are familiar with your company and your services. This is where your lead generation strategy comes into play.
Attracting Clients Through Social Media
The summer buying season is ideal for expanding your audience and getting in touch with new clients, especially if you intend to use social media. Social media posts receive nearly double the engagement in the summer than content posted during other seasons, meaning there’s a wide audience available online.
If you’re just starting out on social media, consider using popular, classic platforms like Twitter, Instagram, and Facebook. Use a mix of posts to appeal to both buyers and sellers while establishing credibility for your brand. Try including:
- current properties available to entice buyers
- highlight closed deals or the money earned by previous homeowners to attract sellers
- educational or entertaining content to boost your engagement rate
- a touch of personal content to humanize your brand
Attracting Clients with Cold Calling
When the summer heat becomes unbearable, cool down with cold calling. While social media is a great tool for overall visibility, when it comes to building relationships, it simply doesn’t compare to the human touch that cold calling offers.
During a cold call, potential buyers and sellers have the opportunity to hear about the benefits of your wholesaling business from professional cold callers who are masters of communication. They can form a profound connection with potential clients while answering questions, alleviating doubts, and providing compelling examples to attract clients to your business.
Professional cold callers work with you to learn the distinct benefits that your wholesaling business has to offer and differentiate you from the competition. Working with lead generation specialists, such as those at Call Motivated Sellers, gives you the opportunity to hand client acquisition off to the pros and direct your energy toward other critical tasks all summer long.
Close Deals with Efficiency
Lead generation efforts will get your deals started, but closing those deals is of equal importance. Buyers and sellers generally have a little more free time on their hands during the summer months, but they are still concerned about preparing for the school year and the holiday season. If you are strategic, you can use this popular buying season to your advantage.
Ensure that buyers understand that they need to strike while the iron is hot because the market may come to a screeching halt as the colder months begin to set in. Creating a sense of urgency and FOMO — fear of missing out — can be a great driver for summertime deals. To sellers, emphasize the relief of having all the sale logistics done before their lives get busy again. To buyers, always speak about your properties as hot commodities that are attracting a lot of interest.
When you can sense that a prospect is keen on the idea of your offer, encourage them to act immediately before the offer is retracted or, in the case of buyers, taken by another investor. This will help you close deals quickly and move on to the next opportunity.
Find More Clients with Call Motivated Sellers
Getting ready for the real estate buying season? Don’t let this pivotal season pass you by! Summer is time for scorching hot sales, so you’ll need to use every resource at your disposal in order to keep up with this break-neck pace. Luckily, there are resources that can help you streamline your wholesaling efforts while enabling a more efficient way of obtaining clients and closing more deals.
To start building your network, acquiring properties for your portfolio, and turning a profit, enlist the assistance of Call Motivated Sellers. Our professional cold callers save you time and effort by vetting leads for your team. Informing interested sellers about the benefits of your wholesaling services, we’ll use our expertise to warm up leads, find the best prospects and set your sales team up for success. With cold callers on your side, you can leave the hard work of lead generation to us and focus on other aspects of your business.
Call Motivated Sellers is an American-based real estate cold calling service that can help raise your sales and provide hot leads year-round. We have years of experience cold calling in the real estate industry, along with access to the best information for buyers, sellers, and agents to help you close more deals.
If you’re ready to leverage the power of cold calling for wholesaling, Call Motivated Sellers is here to help. To learn more about the services we offer, just contact our team today!
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