Tag: qualified leads

You’ve done some excellent work between the sales and marketing teams to define your ideal customer and the characteristics and attributes that qualify them as a strong lead. Now

Are sales and marketing missing the mark? Have you seen this scenario before? Marketing sends the sales team inferior quality leads. As a result, the sales team doesn’t manage

As you sort out your leads, trying to determine quality from the quantity, you have probably thought to yourself, there has to be a better way. How can you