Cold calling – do you hate it?
As a brand new real estate professional, you dreamed of working with homeowners and homebuyers, showing homes, open houses, and making dreams come true. Most people don’t work cold calling into the equation, and many hate that aspect of the entire process. Are you one of those people, or have you wondered why you could thrive on one aspect of your career and utterly loathe the other?
It is no secret that cold calling is the most challenging part of any sales process, and it can also be the most discouraging. It is calling prospects out of the blue with results of disinterest and indifference. It can create incredible results, but it takes an astonishing tenacity to drive through the negatives to find those qualified leads for you to meet in person. Believe it or not, those same driven real estate cold calling professionals may be terrified about face-to-face interaction, unlike you holding those opportunities in favor. That makes a cold calling professional your perfect partner.
Both disciplines of real estate cold calling and the actual face time are essential parts of your sales process; however, they involve different skills and practices. This is precisely what explains your split of preference and even your performance of one excelling over the other. Lucky for you, Call Motivated Sellers also offers real estate cold calling services.
Don’t ignore cold calling just because you hate it
Some may tell you that marketing has shifted to online and social marketing. While it’s true that marketing has grown to online and social media, it doesn’t lessen the effect that talking to a real person gets over a snappy meme.
Independent agents and smaller agencies may not have those substantial online marketing budgets for flashy ads to get that farther reach over the competition. If you are just starting in your business, you are probably operating more leanly, as well. Don’t any of this discourage you, especially when you still have real estate cold calling as a means to generate new leads that will bring you new customers?
Never lose sight of the fact that sales are about building trust, especially in real estate. The best way to start that trusting relationship is to be as authentic as possible. Having an actual conversation over the phone is about as authentic as you can get. A good conversation will take you leaps and bounds over anything online. The real estate cold calling professionals at Call Motivated Sellers are the first start of your relationships with new customers and building your brand as one of integrity.