Over the past few years, we have seen a huge transformation in the sales industry. With ever-changing technological advances, there seems to be a new sales method introduced every year. This is great news for businesses because ways to make a sale have become more varied; if one method doesn’t…
What is a lead magnet and how do you use it to capture quality leads
When we first start to discuss the differences between sales and marketing, we like to keep it simple. In a nutshell, marketing attracts customers while sales close deals and turn those contacts into conversions. Marketing works with sales to understand who is a qualified contact likely to convert into a…
How to utilize your employees to get qualified leads
You already have a sales and marketing team, but have you thought of leveraging the rest of your employee base to help generate leads for your company? Who says all the glory is reserved only for sales? So how do you spring them to action? We have a few ideas.…
Highly Effective Marketing Tips to Attract Qualified Leads and Customers
You’ve done some excellent work between the sales and marketing teams to define your ideal customer and the characteristics and attributes that qualify them as a strong lead. Now let’s zero in on the word “attract.” With marketing trends and technology today, your sales team can start a trend of…
Rapidly Increase Your Qualified Leads in These 5 Easy Steps
Are sales and marketing missing the mark? Have you seen this scenario before? Marketing sends the sales team inferior quality leads. As a result, the sales team doesn’t manage or groom the leads correctly or even take them seriously anymore. In the end, the majority of leads never result in…
6 Keys to Capturing Qualified Leads through Cold Calling
For the average sales team, cold calling is often the first and the most critical step to creating sales opportunities. Cold calls differ significantly from those leads that drop in your lap, and we’ll get to that. The ultimate goal is making that first contact with someone that fits your ideal…
5 Experts Tips on Driving More Qualified Leads to your Business
As you sort out your leads, trying to determine quality from the quantity, you have probably thought to yourself, there has to be a better way. How can you swing that pendulum to better qualify leads that will streamline your sales team up to spend more time on revenue-generating activities?…
