Before you hit the ground running and start crafting content marketing strategies, you need to define which buyers and sellers you want to market to. Enter buyer personas, or

Sales is an art that requires a lot of skill. And just like with any skill, you have to master it. The thing is, mastery is chock full of

Leads are the lifeforce of real estate, and without them, there’s no chance your business can survive. The thing is, not every lead that comes your way is going

Converting web traffic into qualified leads can be a stressful yet rewarding experience in the real estate business. It’s like the ultimate game of strategy. You dedicate countless hours

To find success in the real estate industry, you can’t just lean on one property to see you through. You have to expand to acquire more properties to grow

  Leads are the bread and butter of the real estate industry. They’re easy to come across, but often hard to qualify and convert into a deal. According to

Closing a deal is a challenge that’s far worth the reward. The sense of accomplishment that comes with a close is unmatched. But what about those times where you

  If you want to be a successful realtor, you’ve got to be plugged into the industry, with your finger on the pulse of tricks and all the current

Becoming a homeowner has long been a part of the American dream. Our parents dreamt of being homeowners and their parents, also. And contrary to popular belief, millennials still

  There’s nothing worse than focusing on the wrong lead. Not only does it take you away from other work, but it also costs you time, energy, and money.