Is It a Good Time to Sell a House? — Persuading Sellers to Close the Deal


In the real estate industry, sellers typically have better luck when the flowers begin to bloom. During the springtime, prospective buyers are getting their tax refunds, and it’s much easier to move over the summer when kids aren’t in school. However, this year is quite different from previous years. Housing inventory is meager, and the demand is higher than anyone could have predicted. You would think that it would be easy to convince sellers to list their property, but many people are reluctant to let go of their houses in uncertain times, wondering, “Is it a good time to sell a house?”

Despite the current state of the economy, there has never been a better time to sell a home. If you’re having trouble persuading sellers to close the deal, implement the tips below to ensure that your real estate wholesaling business thrives in the most lucrative housing market yet.

“Is It a Good Time to Sell a House?”

When prospects ask you this question, you’ll need the data to back up your reasoning. For most people, getting rid of their homes is a big deal. With an 8% inflation rate and 5% mortgage rates, sellers are concerned about how these variables will affect their decision to sell their homes. 

However, the bottom line is that the vast majority of the country is in a seller’s market. In a housing market with ultra-low supply, cash offers are a common occurrence, and homes are selling fast. Furthermore, home prices are rising sharply, so right now is the perfect time for sellers to earn a high profit.

Convincing Sellers to Close a Deal with Your Wholesale Business

In the current market, it can pay well to persuade sellers to partner with your real estate wholesaling company. But how can you find the right prospects, drive a good bargain, and let them know that doing business with your company offers significant benefits? Leverage the tips below to garner the attention of motivated sellers.

Find Motivated Sellers

Before you can dive in and persuade a property owner to sell their home, you’ll need to find suitable prospects. In wholesaling, we refer to these prospects as “motivated sellers.” A motivated seller is a property owner who needs to sell their real estate asset as soon as possible. In most cases, their need to sell arises upon the onset of unexpected life events that incite financial distress.

Due to these circumstances, property owners are eager to sell their property quickly without using their financial resources to prepare the home for sale. These sellers generally do not have the time or resources necessary to repair or stage the house for the highest asking price.

Motivated sellers are much more willing to sell their property below market value when investors assure them that the process will be quick and convenient. As a real estate wholesaler, it’s your job to let motivated sellers know that your services will help them get out of difficult situations. For instance, you can assist motivated sellers by offering to purchase the property as-is in an all-cash deal. Let them know that you can handle the challenging aspects of finding a suitable buyer so that they can get rid of the property with little fuss.

If you’re struggling to find motivated sellers, consider forming a lead-generating partnership with professional cold callers. They can work with you to identify your ideal prospects and create an enticing script that details the benefits of working with your real estate wholesaling business. Once professional cold callers connect with interested sellers, they’ll send qualified leads over to your sales team so that they can close the deal with minimal effort on your part.

Sell While the Market Is Hot

With the impact of the pandemic, an unstable economy, and an increase in layoffs, people who were interested sellers may be hesitant to get rid of their real estate assets in uncertain times. However, current data shows that this year is the best time in recent history to sell a property because buyers currently outnumber sellers. Research from the National Association of Realtors states that pending home sales have increased by 44.3% in May, the highest month-over-month increase since 2001.

Despite the overall upward trend for sellers, there are a few early indications that the market will cool in the future. To begin with, incomes are not rising at a rate that aligns with increasing home prices. As a result, first-time buyers are slowly becoming priced out of the market. Soon, the Federal Reserve will raise interest rates, and demand will decrease.

Until the market cools, right now is one of the best times in history to sell a house. But it’s unlikely that homes will continue to sell for extremely high values for much longer.

The housing market is constantly fluctuating. Let your prospective sellers know that they will gain the highest profits in the current market, and if they wait too long, they could miss out on a large amount of money. Right now, sellers can choose the offer that works best for them, and they won’t need to spend as much time negotiating the asking price. 

Profit from the Housing Market with Call Motivated Sellers

Are you ready to contact more motivated sellers? To start building your network, acquiring properties for your portfolio, and turning a profit, enlist the assistance of Call Motivated Sellers.

Our team of professional cold callers saves you time and effort by vetting leads for your team. Informing interested buyers and sellers about the benefits of your wholesaling services, we’ll use our expertise to warm up leads, find the best prospects, and set your sales team up for success. With cold callers on your side, you can leave the hard work of lead generation to us and focus on other aspects of your business.

Call Motivated Sellers is an American-based real estate cold calling service that can help raise your sales and provide hot leads year-round. We have years of experience cold calling in the real estate industry, along with access to the best information for buyers, sellers, and agents to help you close more deals.

Ready to learn more? Just contact our team today!