5 Best Lead Generation Tactics for Real Estate Wholesaling


In real estate wholesaling, you should always look for new clients. If you’re serious about growing your business, the right lead-generation tactics will keep cash flowing in almost any circumstance. As a result, effective lead-generation strategies can establish long-lasting professional relationships with clients and cultivate trust.

As your lead generation efforts increase brand awareness, you will easily attract more clients. If you’re ready to optimize your lead generation efforts, implement the following tactics to expand your reach, build your clientele, and strengthen client relationships.

1. Email Marketing

Real estate wholesaling is all about forming relationships with your clients, but sometimes, you won’t be able to connect with them in person. A well-executed email marketing campaign is a great way to communicate with prospects regularly. While there are many different email marketing strategies to choose from, most real estate wholesalers choose from the following three methods:

  • Newsletters. Weekly or monthly newsletters are an excellent way to stay in touch with leads. In these newsletters, you can share information about real estate investment, tips for buyers and sellers, or links to blog posts. Provide your leaders with value in your email campaigns to ensure they continue engaging with your content.
  • Drip Marketing. In the marketing world, drip marketing sends a steady stream of marketing material to prospects that provide their contact information on your website. However, drip marketing campaigns are most successful when the content suits your target audience.
  • Special Offers. Sometimes, a limited-time offer is just what it takes to transform a lead from cold to hot. A special offer detailing how to work with your real estate wholesaling company is an easy way to bring in leads that you may have overlooked.

2. Word-of-Mouth Marketing

In most cases, potential clients will trust the word of an acquaintance or close friend before that of a sales representative. Recent data shows that 88% of people trust recommendations from friends and family more than any other form of advertising. Real estate wholesalers use referrals from clients to support their word-of-mouth marketing efforts. These referrals may come from peers, user-generated content, social media, or other forms of communication.

Word-of-mouth marketing works because clients will form an emotional bond with your real estate wholesaling business through the camaraderie of others. You can use this simple lead generation strategy to increase brand awareness while ensuring that your clients remain loyal throughout any changes in the market. When you’re ready to utilize word-of-mouth marketing, implement strategies that encourage customers to share information about your business with a client referral program.

3. Networking Events

Attending in-person networking events is vital to your success in the real estate wholesaling industry. Even if the people that you meet are not real estate investors or sellers, they may be able to point you in the direction of someone who would benefit greatly from your services. Make an effort to forge strong relationships with contractors, real estate agents, mortgage brokers, and anyone else in the real estate industry because they present the opportunity for your next deal.

Take advantage of every networking opportunity by getting involved in community events and enhancing your visibility. Use these events to demonstrate that you are a trustworthy community member and find more qualified leads. Expand your network by attending events for closely related industries. As you attend these events, keep your contact information on hand and be genuine in all your interactions!

4. Driving for Dollars

“Driving for dollars” is when real estate wholesalers hop in their vehicle and drive around town in search of profitable investment opportunities. These may come in the form of an unwanted or unkempt property. This simple lead generation technique is a highly effective way to support your lead generation efforts, especially if you know where to look.

Before you get started driving for dollars, choose a neighborhood where people would like to live. Consider factors such as the crime rate, the neighborhood’s school system, and buyer demand before heading to the neighborhood. Then, plan your route, so you don’t miss any properties with potential. If you notice a property with unrealized potential, take a few pictures and write down the address so you can contact the owner at your convenience.

5. Cold Calling Professionals

Cold calling is one of the most well-known options regarding lead generation tactics. As newer lead generation tactics grow in popularity, cold calling stands the test of time because it has proven to be an effective way to increase sales and provide valuable market research. 

The truth is most companies still engage in cold calling because it works. Real estate wholesalers that fail to implement a cold-calling strategy will fall behind the competition. And the best part is you can partner with cold-calling professionals to generate leads for you. Professional cold callers have mastered the art of forming a human connection with their ideal clients. Furthermore, cold calling allows you to connect with clients you may not find online or at a networking event. If you’re serious about enhancing your lead generation efforts, empower your current marketing strategy with the assistance of professional cold callers.

Generate More Leads With Call Motivated Sellers

To start building your network, acquiring properties for your portfolio, and turning a profit, enlist the assistance of Call Motivated Sellers. Our team of professional cold callers saves you time and effort by vetting leads for your team. Informing interested buyers and sellers about the benefits of your wholesaling services, we’ll use our expertise to warm up leads. We can help you find the best prospects and set your sales team up for success. With cold callers on your side, you can leave the hard work of lead generation to us and focus on other aspects of your business.

Call Motivated Sellers is an American-based real estate cold calling service that can help raise your sales and provide hot leads year-round. We have years of experience cold calling in the real estate industry. We have access to the best information for buyers, sellers, and agents to help you close more deals.

If you’re ready to leverage the power of cold calling for wholesaling, Call Motivated Sellers is here to help. To learn more about the services we offer, just contact our team today!