Trusted Ways to Generate Leads for Realtors


Are there any realtors out there who don’t want leads? It’s very unlikely any realtor would answer no to such a question. If so, they probably don’t care to make money. The real estate industry continues to change as new technology emerges, and as the markets change. The greatest thing about being a realtor is that there are several ways to generate leads. This variety means the potential to make money is unlimited.


If you’re ready to make this year your best year in real estate yet, we have a few ways to generate leads for realtors.


Get Referrals

When someone decides to buy or sell their property, the first thing they do is turn to people for referrals. How many times have you heard of someone asking, “Do you know a good realtor in the area?” Chances are, you have heard this once, twice, or maybe quite a few times. But if you haven’t, it’s generally the first thing people do when getting serious about their real estate.  In fact, 64 percent of sellers found their realtor through a recommendation by their friend, neighbor or acquaintance.


If you are looking for a cost-effective way to generate leads, you can begin by asking your clients to refer you to their friends and family. Why? Referrals cost you nothing and they are easy! Simply ask your clients to keep you in mind next time they hear of someone needing a realtor! Combine those referrals with a few of our other ways to generate leads and you will be shocked to see how much your business grows!



Did you know that nearly 70% of consumers check online reviews before making a purchase? Whether consumers are looking to purchase an item online, looking for a good restaurant in town, or needing to find an excellent realtor to work with in their area, online reviews are the first place they turn.  This word-of-mouth marketing will only continue growing as the internet becomes more prominent in our lives.


Millennials make up the majority of the buying population today. The average millennial will visit 8 to 12 different websites before they decide to pick up the phone and call an agent. So what are they doing when browsing each site? They are reading the reviews! They want to know what it was like working with the realtor, what to expect, and so on.


Online reviews are also an easy and cost-effective way to market yourself as a realtor. All you have to do is ask! If you don’t ask, your clients won’t know to make a review. Send your client an email after a successful closing and include a link to the review. If they had an excellent experience with you, they will gladly give you a great review!


Cold Calling

We know what you are thinking- “I am not good at cold calling!” Which is why we are here to put cold calling in a different perspective for you. If you thought to yourself how much you dislike cold calling or that you are not that good at it, you’re not alone! Cold calling, however, still remains one of the top ways to generate leads. The internet is useful for many things but there is nothing like picking up the phone to try and generate a lead. Since cold calling still happens to be one of the best ways to generate leads, realtors have found that cold calling in addition to other methods such as asking for reviews and referrals are the most effective way to generate leads.


At Call Motivated Sellers, we understand that cold calling isn’t one of the best skills of many realtors. Or, maybe you are excellent at cold calling but don’t have the time to make all the calls. At Call Motivated Sellers, we do all of the cold calling for you! We pull in the leads, while you do what you do best and close the deals! Want to learn more about how it works? Visit our FAQ page!


Use Social Media

The average person today spends nearly 3 hours of their day on social media. Why not use social media as a way to generate leads? Chances are, you already participate in social media networks. Who says you can’t use those networks to promote yourself? The trick to using social media to generate leads is to remind your network that you are the local expert. Where many realtors go wrong on social media is by bombarding them with posts each day. If you dedicate one post a month as a way to generate leads, you won’t come off pushy. Remember to add something of value for your followers. An example can be sharing an award you might have received or providing followers with the latest updates from your business.


Get to Know for Sale by Owners

Often, realtors believe listings that are “for sale by owners” are off-limits to them. But is this really the case? Those who list their homes on their own have probably been burned by a realtor before and they want to go into the selling process alone. Rather than staying away, talk to the seller and get a good understanding of why they are selling their property and provide them with as much helpful information as you can. Once you begin listening and offering some value, they might realize that it is best to work with a realtor. If they turn you down the first time, don’t get discouraged and follow up with them a few weeks later to ask how it’s going. They might come to find after a while of slow traffic that it’s in their best interest to work with you.


Call Motivated Sellers:

Together We Can Generate Revenue


Whether some of these things are new to you, or you have heard some of these ideas before, it’s time to give these methods to generate leads a try. Once you have exhausted this list of suggestions, you should be well on your way to success!


Are you ready to generate tons of leads this year? Don’t wait another day. Talk to our team at Call Motivated Sellers, and let’s work together to generate revenue!