4 Ways Real Estate Agents Can Stand Out in a Saturated Industry


Many people think that it’s easy to be a real estate agent. They have the misconception that all real estate agents need to do is get their license, print some business cards, and they’re ready to start showing houses. But it’s not quite so straightforward. Although many real estate agents operate beneath a brokerage, they need to build up their clientele in the same way that a business in any other industry would. 

A new real estate agent will never be successful in 2021 without leveraging the power of the internet. This means building a professional website and posting consistently on social media to establish an online presence. Then you need to nurture every business relationship you make. Ultimately, the only way to stand out is to make sure that people remember you.

Excelling in an oversaturated market isn’t easy, but it’s possible with thoughtful strategy and relentless consistency. Here are a few actionable ways real estate agents can help their brand stand out.


1. Create a Killer Website

Before you do anything else, you’re going to need a website. Even real estate agents who work for a large agency will need their own website to set themselves apart from the other agents. 

Your website is the starting point for your personal brand and solidifies your online presence. A sleek, professional website helps you appear trustworthy to potential clients. In addition, a website enables you to channel traffic from your various social media accounts to one place so that you can accurately analyze your data. You can even use your website as a tool to build an email list, which you can then use to market your properties and services.

For a clean and simple layout, you can build your own website using tools like Wix or Squarespace. For a more complex and polished website, it’s best to go to the professionals. An experienced web designer will know how to optimize your website for all devices and search engines. Remember, 39% of people find their real estate agent online, so it’s not worth it to skimp on this expense.


2. Leverage Social Media

Having your own personal domain name will only get you so far. To build your online following, create business pages on social media channels like Facebook, LinkedIn, and Instagram. 44% of real estate agents said they gained a qualified lead through their social media presence alone. If you build your business strategically, it can significantly increase your number of qualified leads.

In 2021, 82% of real estate agents stated they would like to improve their social media presence. Effectively using social media takes more than a half-complete social media page with a few random posts. You need to strategically build your following in a way that establishes you as a powerful influence and authority figure in the realm of real estate. Define your target audience and create posts that appeal to them. Produce content that educates potential buyers and investors.

When you’re making content for social media, speak as though you’re talking to a person face-to-face. Let your true personality show. This will ensure that people remember you. If you over-deliver everything that you promise and build your brand using social media, success is guaranteed. 


3. Treat It Like a Business

Many new real estate agents vastly underestimate the amount of time and energy it takes to build a successful real estate career. But failing to take the job seriously means you’ll also fail to see results. The bottom line is, your real estate brand is your business. If you’re not promoting and protecting your reputation, clientele, and success every day, it’s all too easy to get left behind.

Don’t think that you can blame poor results on your brokerage. Even if they provide you with leads, it’s your responsibility to connect with clients, keep them coming back, and close the deal. It’s your job to invest in your business, market your brand, find qualified leads, and stay organized. Only if you treat real estate as your business will you reap the rewards.


4. Relationships Over Money

Real estate is an industry of people, not just of sales. Real estate agents who place too much focus on numbers alone are sure to fail. However, meaningful relationships aren’t established overnight.

Hopefully, your potential clients have already heard of you, seen your advertisements, or followed you on social media. But even the greatest marketing exposure doesn’t guarantee a successful business relationship. People must also like you and subsequently trust you. Build a foundation with a friendly personality and a spotless reputation. From there, you can earn your clients’ trust by delivering the results they need every time.

Lastly, don’t burn bridges with your clients once you’ve finished business. You may want to rush ahead to the next client and the next deal, but first go the extra mile to ensure that things end on a positive note. Make it a point to say thank you, and consider sending a housewarming gift. Treating your clients like people is a surefire way to stand out in a sea of real estate agents that are only looking to make a quick buck.


Call Motivated Sellers

Competition is tough, so real estate agents need to use every tool at their disposal to succeed. Whether you’re a beginning real estate agent or you’ve been in the game for a while, it’s important to continue educating yourself so that you can stay competitive.

If you’re looking to generate more qualified leads for your real estate business, consider recruiting a team of experienced cold callers. At Call Motivated Sellers, we are an American-based real estate cold calling service, complete with a highly skilled sales staff. Leave the hard work of vetting your leads to us so that you can focus on closing deals and increasing profits. By partnering with Call Motivated Sellers, you can expand your reach without losing that human touch.

Ready to uncover new leads for your real estate business? Contact our team today!


Marketing by Joseph Studios