If you’re in the real estate industry, you know that the summer housing marketing is booming, and the season at which sellers put their homes on the market has a significant impact on their ability to sell a home. And this year, record low interest rates and fierce competition mean the market is hotter than the summer heat. Buyers are motivated to sell, and the weather brings out the best qualities of a home. However, selling homes during the summer isn’t without downfalls. Sometimes, it can be challenging to discern which buyers are serious, and potential buyers may be swamped with other obligations.
Despite the cons of selling in the summer, there are plenty of resources that you can leverage to ensure that you’re maximizing your sales this summer. Let’s weigh the pros and cons of summer real estate and discuss how you can ensure that this is your best summer yet.
The Advantages of Summer Real Estate
Motivated Buyers
With the summer heat comes an increased sense of urgency for buyers to close on a home. In many cases, they may have missed out on the deals that are available in spring, and families with children are eager to move in before the school year begins. Furthermore, many buyers would like to secure a property well in advance of the winter holidays. Sellers who are moving will be in the same frame of mind, meaning an increase in homes on the market to meet every buyer need.
Good Timing
Statistically speaking, 70% of people move in the time period between Memorial Day and Labor Day. There are several reasons for this, with the first being that it is significantly easier for families with children to make accommodations for a big move. During summer vacation, they won’t need to plan around hectic school days, after-school activities, and homework. In addition, sunny summer days typically ensure more pleasant weather conditions, so their move is less likely to face delays due to spring showers or snowstorms.
The House Shows Well
Potential buyers can’t resist the enticement of well-lit, bright houses, and summer days can highlight the best qualities of any property. During the summer, buyers can view homes in their best state, with lush green grass and the foliage in full bloom. Effective home staging requires more than exquisite interior design. You’ll also need a combination of superb lighting and perfect landscaping, which significantly increases the chances that buyers will purchase a home. The summer months simplify this process and allow buyers to see a property’s full potential.
The Pitfalls of Summer Real Estate
Saturated Market
Every summer, there’s a massive influx of homes for sale and potential buyers. While this can be great news for businesses in the real estate industry, it can be challenging to sift through the many homes for sale and find suitable options. Each buyer has specific needs, and they may be more selective about the home when faced with too many options to choose from.
Leads May Have Other Priorities
If you’re primarily interested in selling homes to families with children, they may not be able to make it to a showing. During the summer, most families have their kids at home, which can make it difficult to attend a showing. In contrast, some buyers may be hesitant to view homes in the sweltering heat, while others may be preoccupied with summer vacations. As a real estate agent, you may need to go the extra mile to make accommodations for homebuyers during the summer months.
Many Summer Buyers Aren’t Serious
Although the summertime brings more buyers than other seasons, this doesn’t guarantee a sale. Unfortunately, there may be many people who aren’t committed to purchasing a home in the near future, and are essentially “window shopping.” To avoid wasting your time, and ensure contact with a higher number of qualified leads, consider working with a team of professional cold callers who can screen potential buyers for you. Professional cold callers will send qualified leads your way so that you can maximize your time all summer long.
Survive the Summer with Cold Calling Professionals
When the weather starts heating up, allow professional cold callers to connect you with qualified leads. During the summer, it can be challenging to accommodate the increase in potential buyers. However, professional cold callers can simplify and streamline the process of vetting leads so that you can direct your efforts toward closing more sales.
At the beginning of the process, cold callers will work with you to develop an ideal customer profile. During this stage, they will begin to understand your ideal clients’ demographic, budget, and more. From there, professional cold callers will create a script that details the benefits of your services, along with a cohesive strategy to engage each prospect. As cold callers speak with leads, they will ask qualifying questions and see if they’re interested in working with your company. Finally, they will turn the leads with the most potential over to your sales team to seal the deal.
Call Motivated Sellers
This summer, you’ll probably be preoccupied organizing viewings, negotiating sales, and expanding your portfolio. So why not leave lead generation to the professionals? If you’re interested in increasing your team’s productivity and acquiring more qualified leads, our team of cold calling experts at Call Motivated Sellers can vet potential clients and help your real estate business triumph in the face of competition.
Call Motivated Sellers is an American-based real estate cold calling service that can help raise your sales and provide hot leads in every season. We have years of experience cold calling in the real estate industry, along with access to the best information for buyers, sellers, and agents to help you close more leads.
If you’re ready to leverage the power of cold calling, Call Motivated Sellers is here to help. To learn more about the services we offer, contact our team today, and let’s talk!
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