We all have a few tried and true lead generation strategies up our sleeves, like social media or going door-to-door, but what do you do when your favorite tactics aren’t yielding the same results? According to industry experts, 61 percent of marketers rank lead generation as their number one challenge. The solution to your lead-generating woes is to get creative!
We invite you to branch out of your comfort zone and find creative ways to generate more leads, but if you need inspiration, we’ve got you covered!
Below, check out our suggestions for creative ways to generate more leads.
Answering Quora Questions
A crucial way to establish yourself as a credible source and gain prospective buyers’ trust is to share your knowledge. The perfect place to grow your reputation while generating more leads is through Quora. Think of it as the adult Yahoo Answers. The public asks questions, and Quora allows people to answer them, establishing them as authoritative figures. Who better to give insight into the real estate industry than you?
Create a company profile and go hunting for questions to answer your local market and the real estate industry. As you answer questions and earn upvotes from the masses, you build your reputation and target users who fit your ideal customer profile. The more buzz you receive, the more likely a user is to visit your website and turn to you for their property buying and selling needs.
The COVID-19 pandemic has undoubtedly challenged the way we host events, but that doesn’t mean you should give up on hosting public speaking events. A fantastic alternative is to host a webinar. They are an excellent and creative way to generate more leads. Because you are the master of ceremonies, you can decide what content to share with your potential buyers.
There is something called the public speaker effect, which positions you as an expert in your industry to all who attend. To capitalize on this, incorporate panels that feature various industry experts, as they encourage different ideas and strategies. Q & A sessions are also recommended so that prospects can have their burning questions answered. If you’re unsure what kind of content they would like covered in your webinars, don’t hesitate to ask your subscribers in a poll. As they learn valuable information from you, they will convert from an interested party into a promising lead.
Wear Branded Attire
Can’t afford a billboard or a bench to spread the word about your business? No problem! A surefire way to generate more leads is to be your billboard. While you’re out and about, people will see your logo, strike up a conversation and ask you general real estate questions. Be sure to include contact information or website URL in plain view so that those who don’t have time to stop and chat can follow up with you later. Don’t be afraid to get stylish with your branded attire. Here are a few places you can print your logo:
- Baseball cap
- Reusable water bottles
Offer a Cheatsheet or Checklist
One of the most anxiety-inducing parts of buying or selling a property is preparation and making sure you’re doing everything right. If you’re looking for a creative way to generate more leads that also pegs you as a lifesaver, consider using a lead magnet. In case you’re unfamiliar with lead magnets, they are valuable resources that you give away for free in exchange for a visitor’s contact information (typically an email address).
In real estate, you can offer a cheat sheet or a checklist. Although simple, these one-sheet guides can be powerful motivators for leads to submit their information and continue to revisit your site. The key is to create a landing page and house it on your website or social media page. A few examples of lead magnets you can offer include the ultimate homebuyer’s guide, a moving-out checklist, and ways to navigate finance.
Serve Your Community
An indirect way to generate more leads is by serving your community. Get involved with local non-profits, perform random acts of charity and service for others. When you focus on being active in your community and giving back to others, it encourages them to reciprocate by giving you business. However, keep in mind that you shouldn’t engage with the community with the sole purpose of generating leads. Doing so will have negative results.
Another way you can be present in your community is to take your business outdoors, literally. On nice days, set up shop in a park or a coffee shop while working on your daily tasks to attract potential leads and increase brand awareness. You can also add details like a nametag, having a box of business cards, displaying your firm’s logo, or dressing the part to signal to passersby that you are a real estate agent and pique their interest. The best part is that even if they don’t need an agent, they might know someone who does and pass along your info.
Live Stream Your Property Tours
If you’re looking for a way to spice up your social media strategy, why not give live streaming properties a try? It is a fun and exciting way to provide unique content and engage your followers. It is also a way to leverage the powerful feeling of FOMO. As humans, we love the feeling of being in an exclusive club, and we hate feeling like we missed out on something special.
When you go live, consider broadcasting properties that aren’t yet listed. This creates excitement for potential buyers who are getting a sneak peek and builds hype for the property. It also plays on the fear of those who aren’t yet followers and increases the chances that they’ll join, too. And to ensure that followers stick around for more than just your streams, engage with your audience on a day-to-day basis by posting on your various social media pages.
Tip: Be sure to post a reminder before you go live to maximize your viewership.
Call Motivated Sellers
Finding new and creative ways to generate new leads can be overwhelming, but we hope that our roundup of strategies can breathe new life into your lead generation efforts. Once you’ve drafted your list of qualified leads, let Call Motivated Sellers assist you with vetting your list. Our team of cold calling experts can connect with each buyer and provide you with a curated list of ready-to-buy leads. And if you need someone to consult on your process, we can do that, too!
Ready to work together? If so, contact our team, and let’s chat.