Social media has come a long way from sharing memes and life updates. It’s now one of the top marketing tools and a great source for generating leads and growing businesses. Along with this trend, Twitter is on the shortlist for the most popular social media platforms used as marketing tools. With 330 million users who post on average 6,000 tweets per second, it’s safe to assume that Twitter is a haven for real estate agents, especially those targeting millennial buyers and sellers. But how does one use Twitter to generate quality leads that result in closed deals? Let us tell you how.
First: Establish Your Online Brand
Before you can dig for leads, you need a foundation, and the best way to do this is to establish your brand online. Doing this online is just as important as developing your brand offline. Use your Twitter account to post industry news updates, relevant articles, and tips, which solidifies you as a local resource. As you share and others retweet your posts, your online presence grows. This growth makes it easier to approach leads, as they may have already heard of you or someone else might recommend you.
Use Profile Data to Find Qualified Leads
A challenging part about finding qualified leads is identifying who your target audience is and if they’re selling a property. Don’t be tempted to make yourself a one-stop-shop. Define your audience using Twitter. The platform makes it easier to identify your target audience, and vet leads because Twitter profiles are considered public data. Use these profiles to determine what kind of content your potential leads may be interested in.
Create a Content Calendar
After determining what kind of content your future leads respond best to, we recommend creating a content calendar for yourself. The frequency of tweets is a critical factor in engagement, as it can make or break your rapport with each lead. A steady blend of content such as retweets, valuable blogs, and follower interaction is a successful recipe for gathering leads. And if you find yourself too busy to post your tweets consistently, software and sites like If This Then That (IFTTT) can help you automate your tweets and schedule them, so they always post when your followers are likely to see them.
Twitter’s 140-character limit also encourages you to be purposeful with the words you post. Think of every tweet you send as an elevator pitch, and ask yourself before firing off that tweet: “Does this need to be said?” “What am I trying to say?” The quality leads you’re able to round up will thank you.
Twitter Analytics
Twitter’s analytics are the perfect partner to real estate and reaching potential leads. This overview analyzes tweets and helps you to learn about your target audience’s behavior and the impact of all content related to the field. Tweets are broken down into three sections. Tweet activity measures engagement and how to make tweets more successful. Followers explore the interests, locations, and demographics of your followers. And Twitter cards track how your posts drive clicks and retweets. Each dashboard measures a vital part of how your followers experience you on Twitter.
Having this information at your fingertips is a powerful tool for generating quality leads. After learning what works and what doesn’t, you can tailor your tweets and content to appeal to your followers.
Twitter’s Advanced Search
Twitter features two kinds of searches. The first is for regular searches such as finding someone’s twitter page or relocating a lost tweet. The one that helps those in the real estate industry find leads is advanced search. Using advanced search, you can go deeper into the trending topics of Twitter by plugging in keywords, your location, hashtags, or exact phrases. Whether you’re looking for local or global tweets and conversations, an advanced search can help.
Hashtags
Twitter redefined our relationship with the # symbol. Once known as the pound sign used strictly on telephones, the hashtag has evolved into the largest contributor to social media’s growth. According to Buddy Media, tweets that include at least one hashtag get 2x more engagement. And that’s reason enough to add them. They’re a categorization system, helping you join the conversation on various trending topics.
In real estate, hashtags allow us to find and easily engage with potential leads. Despite your urge to create a new hashtag, opt for using preexisting ones; preferably those that were used within the past five minutes. If you do this, it increases the chances of your tweet getting seen and interacted with.
An added tip is to use local hashtags. Do your best always to let leads know that you’re local, whether it’s highlighting the neighborhood the property is located or using them as added flair at the end of your tweets.
Engage with Your Followers
People love to interact with others and share their opinions. So, why not use that to your advantage? Ask a daily or weekly question that sparks conversation with your followers, and don’t be afraid to join in on that conversation. Doing so helps you understand your target audience better, and it also fosters trust and confidence in you and your skills. Polls are also a great resource. Twitter’s “polls” feature is another way to learn what interests your followers, gain new ones, boost engagement, and gather quality leads.
Call Motivated Sellers: Finding You Quality Leads
Twitter proves to be an excellent avenue for generating quality leads. In fact, most buyers and sellers make their decisions based on posts and marketing found on social media. But it’s not the only way to find leads, as there are still a number of people who aren’t active on Twitter. On the other hand, cold calling is still the number one method for finding quality leads, and Call Motivated Sellers is happy to be of assistance. Once you’ve created your list of leads, let us call and vet them for you.
Are you ready to have leads Contact our team today!