If you’re a real estate agent who wants to create leads, you already know that you need to reinvest your earned commissions into your marketing strategy. However, without a proper strategy, your chances of finding success are low. Call Motivated Sellers can help. Below, we have compiled a guide to help you attract more qualified leads to your real estate website, regardless of marketing expertise.
Let’s check it out.
Generating Online Leads for Real Estate
Build a Personal Brand
Your brand, and your reputation, for that matter, are something that follows you throughout your real estate career, for better or worse. But when you focus on building a strong personal brand, it can have positive results, namely boosting brand awareness. As you develop your brand, you can apply the details to your real estate website. And soon, you’ll find that it is easier to generate qualified leads.
Appeal to New Clients
Sometimes to attract more qualified leads to your real estate website, you have to reach out to them first. This approach is evident in the success of traditional methods like cold calling and sending direct mail. The best way to attract them is with quality content.
According to the Content Preferences Survey, it is more effective to contact your potential clients first. Approximately 47 percent of consumers look at three to five pieces of content before interacting with a salesperson.
Engage with Current Clients
It’s just as necessary to stay in contact with current and past home buyers as it is to pursue new ones. The National Association of Realtors (NAR) reports that 64 percent of an agent’s business comes from people they’ve previously worked with.
We believe real estate agents can profit immensely from networking on social media with current and past clients. You can quickly interact with clients using social media sites. And when their friends and family are ready to purchase or sell a home, they will most likely refer you to them.
Read more below to learn what you need to know about strategy and marketing to attract more qualified leads to your real estate website.
Digital Marketing Platforms for Real Estate
Content Marketing
As previously mentioned, creating content for your website is an excellent way to attract more qualified leads to your website. It is also a choice way to establish yourself as a knowledgeable industry resource. Here are a few different ways you can share your valuable content around the internet:
- Develop neighborhood pages and guides in your city that target unique keywords.
- Create infographics, webinars, podcasts, and blogs.
- People looking for housing info will find any of the above on search engines.
Social Media Marketing
Being present on social media is a low-cost way to raise brand recognition and attract qualified leads to your website. A simple way to boost your presence is to use a powerful sales method called social selling. When you, the realtor, communicate with potential homebuyers on social media, you are indirectly (and sometimes directly) selling your brand through your interactions. From there, you can direct them to your website to join your email list or share a landing page that captures their information.
Another advantage of using social media for real estate is that your customers will recommend you to their friends and family. It may sound like an old-fashioned process, but it still works. According to a study conducted by Follow Up Boss, a referral is the most reliable method for producing leads in the real estate industry.
SEO
SEO assists in the identification of the website by search engines. Substantial traffic that is important will help you develop your brand as the neighborhood expert in your region. Local traffic is, therefore, more likely to turn into potential customers. A few tips for increasing your agency’s SEO rankings are to create content that features targeted words (i.e., words your potential customers search for), add your site to Google My Business, and optimize your website for mobile devices.
Design of your Website
Your website’s design is also a critical factor in translating site visitors into leads. Having a beautiful, professional, and easy to navigate website is vital for realtors who want to generate qualified real estate leads. After all, when someone is considering purchasing a home, they use a realtor’s website to gauge the kind of service they will receive. If your site isn’t up to par, you could lose the homebuyer before they ever reach out.
Automated Marketing
Message bots are an example of useful marketing automation. Many real estate agents only sell homes as a part-time service, which means sending individual emails for every kind of customer at every stage can be a lot of work. To make things easier, you can use message bots to ensure that all who visit your site start their experience with a warm welcome. They can also support them throughout their customer journey. Message bots can:
- Engage with visitors as soon as they arrive on your website.
- Send messages to various parts of your target market that are important to them.
- Send customized messages to tourists based on their browsing history.
- Provide relevant content such as FAQs, checklists, and cheat sheets.
How to Increase Website Traffic
1. Increase Your Content Creation
When you increase the amount of content you produce, you improve your chances of being found online. By adding more unique URLs to your website as you build and publish more content, you establish authority with Google and other similar search engines. This can boost your SEO ranking and visibility.
2. Change Up Your Content
Don’t just settle for one content type. Besides varying the length of your blog posts, another way to attract more qualified leads to your real estate website is to consider adding various types of content to your arsenal. To add variety, try how-to posts, listicles, curated bits, Q&As, and more. You can even add content such as infographics, maps, and quizzes.
3. Create Long-Form Content
Although long-form content can be a challenge to produce, especially with a busy lifestyle, it performs exceptionally well for SEO. According to studies, long-form content ranks higher, obtains more links, and converts better than shorter blogs.
4. Generate Enticing Headlines
In today’s search results, there is a lot of competition. You might believe you’ve written the most creative and exciting blog post ever, but more than likely, someone else has written something very similar.
This is why initial attraction is so important: you want to catch your readers’ attention and make them want to read your blog post before moving on to the next one. Find ways to grab and keep their attention. You can use your personality, tell stories within your blogs — anything to add flair.
5. Use Emails to Highlight the Best Content
Newsletters are an ideal way to keep your contacts involved in your real estate services and inspire them to visit your site again and again. A weekly or monthly newsletter highlighting your content like new listings, testimonials, and top-performing blogs will revitalize inactive subscribers and get them hooked on your best content.
6. Make Use of Hashtags on Social Media
Hashtags are a fast and straightforward way to get discovered on social media, so don’t forget to include them in your posts! If you use hashtags on social media, people looking for similar words will find your posts and account. You can attract more qualified leads to your website by guiding them to your website to learn more about your services.
7. Engage in Online Communities While Staying Free
Online community hubs such as Quora and Reddit are excellent places to launch a discussion. Find a related subcategory and share your expertise in that field. Doing so will foster trust within the community, and when the time is right, potential homebuyers will turn to you for help.
8. Host Giveaways and Contests
Consumers adore competitions and giveaways even more than they enjoy quizzes and games. Encourage them to join your contest by having them follow and post it on their respective social media page or by having them sign up with their email address on your website. This is a brilliant way to boost traffic to your website while also expanding your contact list.
Call Motivated Sellers
Finding ways to attract more qualified leads to your website can often feel like a puzzle game. We hope that you find two or more techniques that you can employ and use to find success in our tips for generating more leads. When trying to generate real estate leads, it’s a good idea to use various approaches to maximize your chances of being spotted.
Be adaptable and concentrate on what your customers want. Once you’ve curated your list of leads, let Call Motivated Sellers vet your findings and return the top ready-to-buy homebuyers. Our team can also consult on your process if needed.
Are you interested in working together or learning more about our services? Contact our team today, and let’s get started!
Marketing provided by Joseph Studios.